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Randy Rosen, founder of HomeBuyers Advantage (HBA), had a mission to save Buyers and Sellers as much money as possible by utilizing technology to its fullest. Since March of 1996, Homebuyers Advantage has been doing exactly that. HBA, was first conceived as an exclusive Buyer's Agency. Initially, Buyers were zealously represented and received incentives when they purchased a home using a HomeBuyers Advantage agent. Randy and his agents worked tirelessly, saving Buyer clients thousands of dollars. In early 1999, HBA shifted its' attention to expanding services toward Sellers as well. The company introduced an innovative, low cost commission structure and HBA’s Payless for MLS program debuted in early 2000. This program was immediately accepted by Sellers throughout the Greater Milwaukee Area. The overwhelming success of this program culminated in Randy’s recognition by the Business Journal, for being in the top 5, in area sales from 2002-2004. Since that time, several other HBA agents have joined the million dollar sales club.





HBA has grown from a single office with two agents into a Real Estate Company with offices in Milwaukee, Mequon, Pewaukee, Oconomowoc, New Berlin, Fox Point and Oak Creek. The company continues to grow by developing ways to provide Buyers and Sellers with services not found in traditional Real Estate Companies. HBA’s affiliations now extend to title, mortgage providers and contractors by offering clients an in-house concierge service that provides a complete menu of services, which help facilitate the real estate transaction. Today, HBA recognizes that its' success is not only based on delivering low cost services, but also in maintaining the best customer service available.



As an attorney and Realtor, Randy Rosen provides more value to his clients with the decades of experience and knowledge of both fields. The unique combination of these professions create a beneficial niche that provide each customer with insight and legal guidance from start to finish.

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