SELL YOUR HOME
We provide comprehensive seller services, from pricing strategy through closing, with the added benefit of experienced in-house Attorney oversight to support and protect the transaction throughout the process.
STOP OVERPAYING ON HIGH COMMISSION FEES WITH OTHER BROKERAGES!
SAVE YOUR MONEY FOR YOUR NEXT CHAPTER
Buying a home is one of the most important purchases of your life, so it’s crucial to go about it the right way. We are here to help make the process smooth and stress-free, while also saving you money with our low commissions and added protection of an in-house Attorney overlooking all your transactions.
OUR PROGRAM
When we say "No One Offers More for Less," we truly mean it. We challenge you to compare our services and prices with any other brokerage, and you’ll quickly see why we stand out.
The common belief is that higher prices equate to better service and results, but with Home Sellers Advantage, that couldn’t be further from the truth. Not only do we provide exceptional service from start to finish, but the money you save on our lower commission rates can go straight into your pocket. You’ll benefit from the same high-quality services offered by big-name brokerages, but without the inflated costs. With our extensive experience, deep industry knowledge, and the added security of an in-house Attorney overseeing every transaction, we offer a level of service and value that’s unmatched.
We're confident that when you choose Home Sellers Advantage, you won’t just be satisfied—you’ll be impressed by how much more you get for less.
THE MODERN 3 P'S OF SELLING REAL ESTATE
In the old days of selling real estate, the 3 P's consisted of placing a sign in the yard, putting the home in the MLS, and praying that it sells. Unfortunately, most agents still follow this outdated approach.
The great news is that our version of the 3 Ps is designed to effectively sell your home: PREPARATION, PRICING, & PROMOTION.
PREPARATION
Setting the Stage for Success
Before listing your home, we assess its readiness to compete in the marketplace. Preparation is critical for a successful sale and achieving top dollar. This includes addressing necessary repairs, staging your home to create an inviting atmosphere, and ensuring it is sparkling clean. When we meet, we’ll provide a detailed assessment tailored to your home and situation.
1
PREPARATION
PRICING
Determine The Right Listing Price
A common mistake in pricing is setting the price too high, hoping to lower it later. This strategy often drives buyers to better-priced homes in your neighborhood. We conduct a comprehensive market analysis to determine your home’s value from both a buyer’s and an appraiser’s perspective. This helps us set a price that attracts buyers and positions your home as the best choice in the market.
2
PRICING
PROMOTION
Maximizing Exposure
Instead of just praying for a sale, we actively promote your home. With over 90% of buyers finding homes online, we leverage the latest technologies, and use the right selling features that are most appealing to your target audience through the right marketing channels like facebook ads & SEO. Our pre-launch marketing campaign creates anticipation, ensuring your home gets maximum buyer traffic as soon as it hits the market.
3
PROMOTION
10 STEPS
TO SELL YOUR HOME THE HSA WAY
STEP 1
Initial Listing Appointment
Meet with us to discuss the value of your home and do a walk through with “Buyer’s Eyes” suggesting repairs or alterations that are needed and offer staging advice
STEP 2
Paperwork & Marketing Plan
Execute listing contracts and disclosures. Create a customized marketing plan using an array of strategies tailored to the property’s unique features as well as to client’s needs
STEP 3
Prepare Home For Sale
All effective real estate marketing starts with professional photography. Our talented photographers know how to showcase your home in the best possible way, taking captivating photos that attract more home buyers
STEP 4
Activate MLS Listing
We believe the description of the property is equally important as your photos. With that in mind, Home Sellers Advantage writes up MLS descriptions in a way that captures the prospective buyer’s interest and encourages them to set an appointment to see your property
STEP 5
Maximum Exposure
Rest assured; your listing won’t just be placed in MLS. Your listing will be added to MLS, but also in all the national big player websites like Zillow, Homes.com, Realtor.com, Redfin and all the local SE Wisconsin brokerage’s sites, in addition to our social media outlets
STEP 6
Open House
Post NAR-Settlement, open houses are now more important than ever as more buyers are looking for houses without agents to avoid agent fees. Therefore, Home Sellers Advantage will help you strategically schedule your open house dates in order to attract the most buyers
STEP 7
Alerts & Showing Reports
HSA uses software to monitor any and all competitive listed properties. Alerts are sent out instantaneously whenever a comparable home is listed, sold or has a price reduction. We also collect valuable feedback from agents and potential buyers after viewing your home with a detailed showing report which then enables our clients to discuss and implement any necessary adjustments
STEP 8
Review & Negotiate Offers
With expert advice from our leading real estate agents who have completed thousands of transactions, we will discuss each offer with you and advise you on the optimal negotiation approach to meet your needs
STEP 9
Accepted Offer To Purchase
Once both you and the buyer have agreed on a purchase price and contingencies, the property is considered "active under contract." Home Sellers Advantage will continue to work through any additional negotiations around possible home inspections or other contingencies in the contract
STEP 10
Closing Coordination Services
Our services don’t end after you receive an accepted offer. Rest assured you will be in good hands afterwards. Our team will make sure all contingencies are accounted for, order and review title and assist and review the final closing statement
